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Public, private partnership aims to strengthen tourism

The Ministry of Information, Culture and Tourism and Amazing Lao Sole Co., Ltd. are partnering to boost sustainable tourism in line with government policy.
The two parties signed a Memorandum of Understanding (MOU) on Wednesday to plan a tourism consulting company that will provide advice to businesses considering investing in tourism in Laos.

The MOU is aimed at strengthening tourism based on Laos’ natural, cultural, historical and agricultural attractions and their potential for the development of tourism.
It also aims to improve the standards of tourism personnel to ensure greater efficiency, as well as attract more investment in tourism development.
The MOU was signed in Vientiane on Wednesday by the Head of Office of the Ministry of Information, Culture and Tourism, Mr Bualay Phanouvong, and Director of Amazing Lao Sole Co., Ltd., Mr Zhou Yao. Minister of Information, Culture and Tourism, Prof. Dr Kikeo Khaykhamphithoune, witnessed the signing.
Under the MOU, the two parties will seek funding as well as technical and business units to invest in tourism. They will create development and administration plans for tourist sites and formulate a tourism marketing plan.
They will jointly run a tourism information campaign in Laos for local and foreign tourists, which will support the government’s goal to promote tourism and attract more local and overseas investment in the industry.
Director of Amazing Lao Sole Co., Ltd., Mr Zhou Yao, said Laos has the potential to attract more local and international visitors, especially to places of natural beauty.
“We will cooperate with both state and private sectors when the tourism consulting company is set up. The company will provide advice for tourism investors and information about Lao tourism for tour operators,” he said. Mr Zhou Yao believes that a large number of foreign tourists will come to Laos after the Covid-19 pandemic subsides.
The MOU paves the way for the development of a tourism consulting company to provide information and technical assistance to ensure quality tourism administration in Laos.
According to the ministry, Laos has vast potential for the development of tourist attractions and offers incentives to boost investment in the sector.
Investors are welcome to develop and operate tourist sites in line with the country’s laws. There are at least 1,000 sites that have not been developed or opened for service as the necessary facilities and infrastructure to access them is not in place.

By Times Reporters
(Latest Update
November 27,

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