Mr Santisouk Phounsavath (left) presents a certificate of collateral to Mr Chanthavong Phamisith (right) on Monday. --Photo Bounfaeng Phaymanivong

Commerce ministry confirms Easy Gold raises gold trading collateral

The Ministry of Industry and Commerce on Monday confirmed that Easy Gold Co., Ltd. (EASY GOLD) had increased its gold collateral to 50 kilograms, worth 153 billion kip, marking its third increase and bringing the total value of collateral to 303 billion kip to support gold trading through the EASY GOLD app.
The move is also part of the government’s efforts to build a digital economy, expand the use of electronic trading platforms and the company’s goal of strengthening customer confidence and supporting the continued development of Laos’ gold trading sector.
Under the latest arrangement, the company has placed an additional 50kg of gold, valued at 153 billion kip, as collateral agreement with the Lao Bullion Bank, marking a further expansion of its gold trading operations.
The company initially placed 100 billion kip in collateral, followed by an additional 50 billion kip, bringing the total to 150 billion kip on October 13, 2025. Together with the latest increase, the total value of collateral placed with Lao Bullion Bank has reached 303 billion kip.
A ceremony to mark the development was chaired by Deputy Minister of Industry and Commerce Mr Phoutthavanh Nanthavong, Director General of the Department of Domestic Trade, Mr Santisouk Phounsavath, and Chief Executive Officer of Easy Gold Co., Ltd., Mr Chanthavong Phamisith, while Honorary Advisor to Easy Gold Co., Ltd., Mr Somchith Inthamith, was also among the representatives from relevant organisations.
Speaking at the ceremony, Mr Phoutthavanh, said the growth of e-commerce continues to expand steadily. Alongside this growth, the government, including the Ministry of Industry and Commerce, has been encouraging the transition to a digital economy through strategic development plans.
Mr Phoutthavanh said e-commerce creates opportunities for competition and can generate substantial benefits, including lower costs, access to a wider customer base, greater convenience in buying and selling, more efficient delivery of goods, and clearer and more transparent data collection, assessment and reporting.
“In this regard, Easy Gold Co., Ltd. has shifted its storefront-based gold trading operations to electronic trading through the EASY GOLD app, in line with the needs of its customers and to expand the company’s sales channels.”
He said the ceremony aimed to inform the public about the increased guarantee and strengthen customers’ confidence in buying and selling gold through the EASY GOLD app.
The ministry acknowledged EASY GOLD’s intention to increase its gold collateral to 50 kilograms, worth over 150 billion kip, and approved the issuance of a certificate of collateral to assure customers’ confidence in gold trading through its app, he added.
In addition, Mr Chanthavong told the gathering that the latest increase reflected the company’s commitment to conducting its business with integrity and responsibility, while strengthening customer confidence and operating within the relevant regulatory framework.
He also expressed the company’s appreciation to the relevant government agencies, particularly the Department of Domestic Trade, for their guidance, support and efforts to promote the participation of the private sector in the country’s economic development.
“This trust will be another driving force for the company to continue developing its business and contribute to raising standards across Laos’ gold industry,” he said.
Also speaking at the ceremony, Director General of the Department of Domestic Trade, Mr Santisouk Phounsavath, said the ministry’s confirmation was intended to create confidence among customers regarding their gold savings through the EASY GOLD app, which is governed by existing regulatory instruments.
“There are a lot of public concerns over gold savings via the EASY GOLD app. This acknowledgement by the ministry surely confirms that people will be protected by the existing regulatory framework and benefit from returns on their savings in gold or money,” he said.
The company plans to make further improvements to the EASY GOLD app and introduce activities and educational content aimed at helping younger generations better understand personal finance, gold saving, financial planning and gold investment.
Beyond its business operations, EASY GOLD said it considers financial education an important part of making knowledge about gold and personal finance more accessible to a wider audience.

By Bounfaeng Phaymanivong
 (Latest Update September 29, 2026)