Lao Brewery Co Ltd, PepsiCo forge milestone 15-year Strategic Partnership to drive long-term growth in Laos

Lao Brewery Co Ltd (LBC) is proud to announce the renewal and milestone expansion of its long-standing partnership with PepsiCo, one of the world’s leading food and beverage companies.
Marking over 50 years of successful collaboration, this new 15-year strategic agreement reflects a deepened commitment to mutual growth and innovation in the Lao market.
The ceremony for signing the agreement was held at LBC’s Headquarters in Vientiane, celebrating more than five decades of shared success, and a bold new chapter for the future. The partnership extension for a groundbreaking 15-year duration signals a bold step forward, underscoring the confidence and shared vision between the two companies.

“This milestone represents more than just an agreement - it is a testament to the strength of our relationship and the exciting journey ahead,” said the Managing Director of Lao Brewery Co Ltd, Mr Henrik Andersen.
“Together, we have expanded our portfolio, built strong local capabilities and created new growth opportunities for Laos. As LBC continues to align with Carlsberg’s Accelerate SAIL’27 strategy, this partnership is a proud affirmation of our commitment to bring global innovation with a distinctly Lao spirit.”
Over the past five decades, the collaboration between LBC and PepsiCo has contributed significantly to the growth of carbonated soft drinks (CSDs) in Laos, bringing iconic brands such as Pepsi, Mirinda, 7UP and Sting to local consumers.

In January 2025, the partnership expanded further with the successful launch of PepsiCo’s range of famous snacks in the country.
Moreover, this significant partnership paves the way for the official launch of Lipton Ready-to-Drink (RTD) tea, which has been introduced in the market since early July 2025, adding new product categories to the LBC portfolio that have been well-received in the market.

The partnership represents a fusion of global excellence and local pride, bringing world-class products to Lao consumers while building unique capabilities for excellent dynamic execution across all channels and digital sales within the local economy. PepsiCo’s global “Power of One” strategy - uniting beverages and snacks under one commercial engine - is well aligned with LBC’s evolving business and the “Proud to Be Lao” ethos that defines LBC and the Beerlao brand.
Speaking on behalf of PepsiCo, the General Manager for Asia & ANZ Beverages, Mr Parinya Kitjatanapan, commented: “PepsiCo is proud to strengthen our long-standing partnership with LBC, a trusted ally in delivering exceptional consumer experiences in Laos. This long-term commitment reflects our confidence in the market and in LBC’s continued leadership.
“From our beginnings over 50 years ago, selling fewer than a million cases, to today’s achievement of over 20 million cases annually, our journey has been defined by trust, ambition and shared success. We look to the future with confidence, moving forward stronger than ever with LBC to build on this partnership for many more years of growth and achievement.”
The event marked a historic and deeply meaningful milestone for both Lao Brewery Company and the nation, as the District Sales Manager, Mr Tick Thammavong, was honoured with the prestigious PepsiCo Chairman’s Ring of Honor, the company’s highest global sales performance award that is bestowed on only around 200 individuals each year or 0.03 percent of the global salesforce of over 200,000.

Established in 1999, this elite accolade celebrates extraordinary performance, visionary leadership and lasting impact across the business. As the first Lao person to receive this honour, Mr Tick exemplifies how local talent, nurtured with passion and dedication, can rise to global recognition. His achievement is a proud testament to the strength of LBC and the potential of Lao professionals to shine on the world stage.

By Advertorial Desk
(Latest Update August 26, 2025)