Lao Telecom Group Partners with Bundesliga to Launch the All-New LTC Play

VIENTIANE, Laos — September 1, 2026 — Lao Telecom Group, comprising Lao Telecom, TPlus, and MmoneyX, officially signed a landmark partnership agreement with the Bundesliga, Germany’s premier football league. The partnership makes Lao Telecom Group the first network operator in the Lao PDR to secure comprehensive official live broadcasting rights for the Bundesliga. The event also marked the official relaunch of "LTC Play," the group’s upgraded digital entertainment platform designed for the modern digital lifestyle.

The signing ceremony took place in Vientiane and was presided over by Mr Souphol Chanthavixay, Director General of Lao Telecommunications Public Company. The event was attended by high-level dignitaries, industry leaders, and key stakeholders, including Mr Viphet Sihachakr, President of the Lao Football Federation, Mr Werner Grohé, First Secretary at the Embassy of the Federal Republic of Germany in Vientiane and Mano Nhouvannasak, Head of Strategic Projects APAC at Bundesliga Media.
Senior officials from the Department of High-Performance Sport and the Department of Media and executive management and staff from Lao Telecom Group companies, business partners, media representatives, and football fans.

Bringing World-Class European football to Lao audiences
This historic collaboration represents a major milestone in Lao Telecom Group’s strategy to expand its footprint in the digital content and entertainment market. By acquiring exclusive broadcasting rights to one of Europe’s top-tier football leagues, Lao Telecom Group aims to bring Lao fans closer to world-class sports action through cutting-edge digital technology and mobile streaming platforms.

Upgrading the digital experience via the All-New
LTC Play Alongside the partnership announcement, the company unveiled a fully revamped version of LTC Play. The upgraded platform features an enhanced user interface, smoother streaming capabilities, and a broader array of content tailored specifically to the viewing habits of consumers in Laos.
Through LTC Play, subscribers will enjoy high-definition live coverage of Bundesliga matches, exclusive highlights, sports programming, and comprehensive digital entertainment on their personal devices anytime, anywhere.
Strengthening the comprehensive digital ecosystem This joint effort extends beyond delivering sports broadcasts. It underscores Lao Telecom Group’s commitment to building a complete digital ecosystem in Laos. By leveraging the international brand strength of the Bundesliga and integrating it with Lao Telecom’s robust network infrastructure, the company continues to drive digital transformation and elevate the standard of digital entertainment across the nation.

By Advertorial Desk
 (Latest Update September 2, 2026)