Mr Henrik Juel Andersen (right) and Dr Athsaphangthong Siphandone exchange the signed documents.

Lao Brewery Company sponsors 7 billion kip in support of the 12th National Games

As the nation unites in anticipation of the 12th National Games, the most prestigious sporting event in Laos, Lao Brewery Company (LBC) proudly reaffirms its enduring commitment to national sports and Lao pride through a 7-billion-kip sponsorship.
The Games will take place in Vientiane Capital from 15–25 November 2025, gathering thousands of athletes, coaches, and fans from across the country.
A sponsorship handover ceremony was held on October 12, 2025 at the Vientiane Administration Office, where Managing Director of LBC, Mr Henrik Juel Andersen officially presented the sponsorship to Mayor of Vientiane and Chair of the Games’ Organising Committee Dr Athsaphangthong Siphandone.
A Legacy of Dedication to Lao Sports Development
For decades, LBC has stood shoulder to shoulder with the Lao sporting community, proudly supporting every National Games since their inception. Beyond producing beloved beverages such as Beerlao, LBC has become a steadfast partner in empowering Lao athletes, strengthening communities, and inspiring national pride.
“Lao Brewery Company is not only a successful joint venture between the Lao government and foreign investors, but we are part of Lao society,” said Mr Andersen.
“Supporting national sports is a noble obligation we hold close to our hearts. When we invest in sports, we invest in the health, pride, and bright future of our nation.”
The Vientiane Games 2025 – An Arena of Dreams and Determination
Also known as the Vientiane Games 2025, the 12th National Games will feature 33 sports and one demonstration event, bringing together more than 3,000 participants from 17 provinces, two ministries, and the capital.
The event is more than a competition — it is a symbol of national unity and aspiration, where Lao talent shines and future champions take their first steps toward regional and international success.
Through this sponsorship, LBC continues to inspire every Lao citizen to take pride in our athletes and the power of sport to unite us all.
Strengthening Communities and the Local Economy
LBC’s partnership goes beyond the field of play. The National Games are expected to energise local economies, create opportunities for small and medium enterprises, and stimulate tourism and community businesses across Vientiane. Mayor Dr Athsaphangthong expressed heartfelt appreciation for LBC’s continued partnership, describing it as “a shining example of corporate social responsibility.”
“Lao Brewery Company not only produces high-quality products,” he said,
“but also creates social and economic value — empowering athletes, supporting communities, and fostering national pride.”
A Celebration of Unity and Lao Spirit
The Vientiane Games 2025 will be more than a sporting event — it will be a celebration of Lao unity, hospitality, and hope. As Vientiane welcomes delegations from across the nation, the city will come alive with energy, culture, and friendship, reflecting the true warmth of the Lao people.
Lao Brewery Company invites everyone, especially Vientiane residents, to take part in this historic celebration — to cheer, support, and make the Games a proud showcase of Lao spirit and hospitality.
LBC — Official Partner of the 12th National Games
Continuing its proud legacy as a true partner in Lao sports development.

By Advertorial Desk
(Latest Update October 17, 2025)