Dr Manothong Vongsay (fourth from left), Mr Ketsada Koulabouth (second from left), Mr Thanawin Ratametha (second from right), and other distinguished guests gather for a group photo at the launch event.

New Lao-Thai Tech Partnership, 11TT, launches to bring “Practical Innovation” to Laos

11TT - OneOne Tech&Trade (11TT), a dynamic new Thai–Lao technology partnership, on October 18 announced its official grand opening at the Crowne Plaza Vientiane. The launch marks a significant commitment to driving digital transformation in Laos by delivering practical, accessible, and “local-first” digital solutions built for immediate, real-world application.
The launch underscores the growing importance of digital innovation in Laos’ economic landscape.
The ceremony was graced by the honourable presence of Laos’ Deputy Minister of Industry and Commerce, Dr Manothong Vongsay, as the guest of honour, highlighting the government’s strong support for public-private initiatives that advance the nation’s technology ecosystem.
In his keynote address, Dr Manothong welcomed the official launch, describing it as “another important step in the cooperation between the Lao and Thai private sectors in developing technology for the people and businesses in Laos”.
11TT is kicking off its mission with three core pillars designed to help Lao businesses and individuals Capture experiences, Connect value, and Create new skills.

Lao Partner and Managing Director of 11TT Ketsada Koulabouth says 11TT is making innovation practical.	11TT Founder and CEO Thanawin Ratametha says 11TT delivers solutions that are advanced and tailored for immediate real-world use.

Laos Connect (Customer Loyalty): An ingenious app-free web solution for customer loyalty and rewards. The platform allows customers to join and earn points in under two minutes via a simple QR code. For merchants, it provides a powerful dashboard to track repeat visits and launch targeted campaigns, driving essential Customer Relationship Management (CRM) without the heavy development and deployment burden of complex apps. 11TT is ambitiously aiming for 100+ merchant sign-ups by the end of 2025.
AI Courses with Pi R Square (Upskilling): Partnering with a seasoned AI training provider, 11TT will focus on rapidly upskilling the Lao workforce. The accessible programmes cover AI Fundamentals, Prompting & Productivity, and industry-specific applications. The company marked the launch day by hosting an afternoon seminar, “Unlock Laos: AI for Business Productivity”, introducing practical applications of AI to the public.
Capture Booth (Engagement Tool): A customisable, portable photo platform that offers instant prints and digital QR code galleries. The Capture Booth is designed as a powerful, fun tool for retail venues and events to boost customer engagement and capture leads.
The company’s model is built on cross-border collaboration, ensuring solutions are both advanced and locally tailored.
The Lao Partner and Managing Director of 11TT, Mr Ketsada Koulabouth, emphasised the dedication to the local context.
“Our solutions are built for Laos. They are bilingual, work on basic devices, and deliver immediate value—more footfall for venues, more engagement, and measurable results. We are focused on making innovation practical, not just theoretical.”
Founder and CEO of 11TT, Mr Thanawin Ratametha, highlighted the unique advantage of the partnership.
“By combining Thai expertise in digital infrastructure with our Lao team’s deep understanding of the local market, we are perfectly positioned to deliver solutions that are not only advanced but are perfectly tailored for immediate real-world use.”
11TT is a Thai-Lao technology partnership founded by Thai entrepreneur Mr Thanawin Ratametha (Founder & CEO) and Mr Ketsada Koulabouth (Lao Partner & M.D.).
The company’s core philosophy is to provide simple and efficient digital tools that bridge the gap between cutting-edge technology and the everyday realities of the Lao market, ensuring a practical and highly localised future for digital innovation in the country.

By Times Reporters
(Latest Update October 20, 2025)