Tigerhead sponsors the Vientiane International Marathon for five consecutive years.

Tigerhead marks fifth year backing Vientiane International Marathon as participation surges

Tigerhead has reaffirmed its commitment to promoting a healthy and active lifestyle, marking its fifth year as a presented sponsor of the Vientiane International Marathon (VIM) 2025, which drew a record-breaking number of runners this year and highlighted Laos’ growing profile on the international sports map.

Through its flagship drinking water brand Tigerhead and isotonic beverage Revive, Lao Brewery Company (LBC) once again stood at the heart of the country’s largest marathon event, which was held on December 14 and attracted more than 7,000 participants — a striking increase of about 56 percent from the roughly 4,500 runners who took part in VIM 2024.
The surge in participation reinforced the Vientiane International Marathon’s status as the biggest running event in Laos, while underlining its expanding role in stimulating the economic, tourism and service sectors.

With runners representing 45 nationalities, the 2025 edition showcased the marathon’s growing regional and global appeal and further positioned Laos as an emerging destination for international sporting events.
LBC Managing Director Henrik Juel Andersen said the company’s continued support reflects shared values between the marathon and the company’s long-term vision.

“For five years, we have proudly supported the Vientiane International Marathon because it reflects values we deeply believe in - health, community and sustainable progress,” he said.
“Our commitment to producing high-quality, gold medal-winning drinking water is rooted in the same belief that quality matters, especially when it comes to health. Through Tigerhead and Revive, we strive to promote active lifestyles and better well-being, while supporting the broader economic and tourism development of Laos.”

As a long-standing advocate for active and healthy living, LBC is committed to caring for every step of the journey, ensuring that all participants have access to high-quality drinking water and functional hydration throughout every race.
Looking ahead, LBC reaffirmed its commitment to standing alongside athletes, families and communities through Tigerhead and Revive, continuing to play an active role in sports and wellness activities across the country.
By supporting events such as the Vientiane International Marathon, the company aims to help foster healthier lifestyles, strengthen community connections, and contribute to a more active and sustainable future for Laos.

By Advertorial Desk
(Latest Update December 22, 2025)