The pride of Laos takes flight: Lao Brewery Company and Lao Airlines strengthen partnership to showcase Lao excellence in the skies    

Two national icons unite to elevate how Laos is experienced by the world

Lao Brewery Company (LBC) and Lao Airlines State Enterprise on March 20 announced a strengthened strategic partnership, bringing together two of Laos’ most iconic national brands under a shared ambition to express Lao excellence on the regional and global stage.
Formalised at a signing ceremony held at LBC’s Jing Jai Bar, the partnership marks a new chapter in a long-standing relationship that is evolving into a more integrated collaboration focused on experience, identity, and national representation.

LBC’s the pride of Laos, brought to life
At the heart of this partnership is a powerful belief: Lao pride is best expressed when Lao brands come together.
Anchored in LBC’s “the pride of Laos” platform, the collaboration transforms everyday travel touchpoints into meaningful expressions of national identity—allowing passengers to experience Laos not just as a destination, but as a country defined by quality, craftsmanship, and confidence.

Elevating the Lao experience in the skies
As part of the partnership, a co-branded Tigerhead water label has been introduced, designed exclusively for Lao Airlines and available onboard its commercial flights in mid-April. While the product remains unchanged, the collaboration elevates its presentation—turning a familiar onboard offering into a visible symbol of Lao pride.
Passengers will also continue to enjoy LBC’s flagship beverages, including the iconic Beerlao and its portfolio of soft drinks such as Pepsi and Mirinda, creating a cohesive and distinctly Lao experience throughout the journey.

Strengthening Laos’ presence beyond borders
This strengthened collaboration comes at a pivotal time for Lao Airlines, as the national carrier enters a new phase of growth and transformation, positioning the carrier to expand its capabilities, modernise its fleet, and strengthen regional connectivity across Asia.
Lao Airlines together with LBC, a long-standing benchmark of quality and consistency the partnership, reflects a broader ambition: to position Laos as a country that is not only proud of its heritage, but confident in its standards and ready for the global stage.
National Sales Director of Lao Brewery Company, Paul Bartman, said, “The Pride of Laos is not just a campaign; it is LBC’s belief in what Lao brands can achieve when we come together.

“This partnership with Lao Airlines represents that belief in action. It is about showing the world that Lao products, Lao standards, and Lao identity can stand with confidence on the global stage.
“Together, we are not just serving passengers, we are representing a nation, and quite literally flying the Lao flag with pride.”
Mr Saleum Tayarath, Acting Managing Director of Lao Airlines State Enterprise, added, “The journey of experiencing Laos begins the moment passengers step onboard. Through this partnership, we are bringing a truly Lao identity, thoughtfully, into that journey, through products, presentation, and a shared commitment to quality.”
As two national symbols of Laos, Lao Brewery Company and Lao Airlines are united by a shared vision, to champion Laos through excellence, consistency, and experience.
Because when Lao brands come together, the pride of Laos doesn’t just stay on the ground, it takes flight.

By Advertorial Desk
 (Latest UpdateApril 3, 2026)