LBC’s representatives at the Tigerhead booth and a mascot provide drinking water to participants during the national road safety week 2026 launch at Patuxay Park.

Lao Brewery Company backs national road safety week 2026

The Lao Brewery Company (LBC) put its social responsibility goals into action by supporting the official launch of the National Road Safety Week 2026 at Patuxay Park on April 4.

High-ranking officials cut a ribbon to mark the official opening of National Road Safety Week 2026 in Vientiane on April 4.

The event, held with the theme of “Standing Drink Responsibly, Don’t Drive”, was attended by the Deputy Prime Minister, Mr Saleumxay Kommasith, the Minister of Public Works and Transport, Mr Leklay Sivilay, and the Chairman of the Vientiane Administration Committee, Mr Sililatthongsing Thongpheng, alongside deputy ministers, officials from central and local authorities, business representatives, students and media personnel.

Tigerhead drinking water is provided to participants during the National Road Safety Week launch at Patuxay Park.

The activity was aimed at raising public awareness about road safety, reducing accidents, and promoting a “Don’t Drive Drunk” culture. It encouraged the use of electric vehicles (EVs) and public transport to enhance safety and address environmental issues.
This support reflected LBC’s vision of being a partner in sustainable social development and collaborating with all sectors to drive a national culture of safety.

Government officials and participants board a BRT bus to travel along a main thoroughfare in Vientiane as part of the campaign.

Within the organisation, LBC implements a “Zero Accidents Culture” policy, which is a key goal of the Carlsberg Group. This policy has been consistently promoted since 2015 through communication, training and strict safety measures to build awareness among employees and related business units.
Participation in this event further extended the commitment of the Lao Brewery Company to creating a safe and sustainable society for the nation.

Motorists and Bus Rapid Transit (BRT) vehicles join a road safety caravan travelling through major roads in Vientiane.

By Advertorial Desk
 (Latest UpdateApril 13, 2026)