Lasting Laos: A new gold standard for tourism MSMEs

Small businesses in the tourism sector now have a pathway to elite status through the "Lasting Laos" certification, a scheme designed to transform local enterprises into leaders of the green economy.
A workshop to discuss the initiative, held in Vientiane on December 16, was co-chaired by the Deputy Head of Office of the Ministry of Industry and Commerce, Mr Sengphanomchone Inthasan, and the Vice President of the Lao National Chamber of Commerce and Industry (LNCCI), Ms Chanthachone Vongxay. 

Mr Sengphanomchone Inthasan and Ms Chanthachone Vongxay co-chair a tourism workshop in Vientiane on Tuesday.

The event drew over 60 representatives from government agencies, the private sector, and development partners.
​The Ministry of Industry and Commerce, the Lao National Chamber of Commerce and Industry, and Plan International Laos organised the workshop to publicise the scheme.
Funded by the European Union, the initiative targets micro, small, and medium-sized enterprises (MSMEs) looking to gain a competitive edge through sustainable practices.
​The project is the second phase of the successful SUSTOUR Laos initiative. It has now expanded to include the agri-food processing sector and added Champasak to its targets in Vientiane and the provinces of Vientiane and Luang Prabang.
​Speaking at the ceremony, Ms Chanthachone said the certification is more than just a badge; it is also a tool for business evolution.
​She said “This project will be the first step for all of you to move towards receiving the Lasting Laos sustainable standard certification, to be recognised and accepted as a leading sustainable business owner in Laos.” 
“This is a beneficial and excellent opportunity for entrepreneurs to develop their business operations, particularly in upgrading services and producing quality products that meet acceptable standards, alongside participating in the development of a green, environmentally friendly economy.”
​The "Lasting Laos" label will verify that a business meets strict environmental and social standards in sectors such as transport, food and beverage, handicrafts, and cultural tourism.
​To help MSMEs achieve this "Gold Standard", the project provides technical training, specialised consultancy, and small grants. 
These resources are designed to help young entrepreneurs reduce waste, manage plastics, and access new markets that prize sustainability.
​By 2028, the project aims to have a robust network of certified businesses that align with the government’s green growth strategy, ensuring that the Lao tourism industry is both environmentally responsible and internationally competitive.
​Businesses ready to upgrade their standards can apply through the LNCCI or provincial Chambers of Commerce in the target areas. Information is also available on official "Lasting Laos" social media platforms.

By Souksamai Boulom
(Latest Update December 19, 2025)