INSEE GROUP launches brand refresh to tap evolving market trends

INSEE GROUP, a multi-trading company, on May 20 introduced a refreshed logo and new presenter of each product along with new projects marking the next step for the company’s growth, while making more contributions to social development.

Mr Saleumxay Kommasith (second right), Mr Santiphab Phomvihane (right) and executives attend the brand refresh event.

Those attending the event at the Saint Phila Convention Hall included Deputy Prime Minister and Minister of Foreign Affairs Saleumxay Kommasith, Minister of Finance Santiphab Phomvihane, and Director of the Lao Development Lottery State Enterprise, Khamphen Bouphavong.
Established in 2003, the company offers a number of products including digital lotteries such as the six-digit lottery, 12 Lasy lottery, INSEE Shopping 1414, INSEE financing, INSEE Insurance and more.
The company’s rebranding aims to modernise and align the company’s products with market and client-needed trends to reflect the company’s advancement on the path to transforming from an analog to a digital service.
The super application, INSEE HUB, has been created to enable the distribution of digital lotteries so that payment can be made through various banks. In the near future, payments can also be made via M Money, U Money, Insee Wallet, and INSEE SHOPPING 1414.
The INSEE HUB application can be now downloaded.
The company also unveiled new sales promotion initiatives including ‘the best seller’ initiative aimed at creating jobs and generating income for members of the public who think they have what it takes to become one of the company’s sales agents.
Training will be provided to offer opportunities for anyone wishing to earn additional income or take on a full-time job to fulfill their wishes.

By Advertorial Desk
 (Latest Update May 23, 2024)