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Asean media leaders attend the agreement signing ceremony between China and Asean media outlets at the Asean-China Media Week in Nanning, China.

China to have more engagement with Lao media

Chinese media personnel look set to have more engagement with their Lao counterparts in the coming years under the Belt and Road Initiative (BRI).
At the 5th Asean-China Media Week held in Nanning, China, on October 23, Deputy Director of Xiamen International Book Company Limited., Mr Wu Yunxi, and Director of Jampa International Sole Co., Ltd., Ms Lipdaphone Pongthongkham, signed the project agreement for In Sync with China · “the Belt and Road” Integrated Media Communication Activities in Laos to facilitate Lao-Chinese media and culture exchange in 2024.

Mr Wu Yunxi and Ms Lipdaphone Pongthongkham, display signed agreements.

Under the agreement, the two companies will facilitate media cooperation under the Belt and Road Initiative and the guidance of China Federation of Radio and Television Associations and FuJian Provincial Administration of Radio and Television, so that the people of the two countries understand and respect each other and further enhance the friendship and cooperation between Laos and China.
Laos’ Deputy Minister of Information, Culture and Tourism, Mr Vansy Kuamua, Deputy Head of the National Radio and TV Administration of China, Mr Yang Xiaowei, and a number of other media leaders from Asean and China witnessed the signing of the agreement between China media and Asean partners.
This year, the 5th Asean-China Media Week took place in Nanning, China to mark the 10th anniversary of the BRI. The week-long event was held under the theme “Jointly improve media for a better future shared by all”, aimed at enhancing Asea-China media cooperation in radio, television, online audio and video presentations.
The event also provided opportunities for more than 250 representatives from Asean and China television and radio to discuss their products with a view to broadcasting shared content to their respective audiences.
Mr Wu Yunxi said media cooperation under the BRI would serve as an ambassador for Laos-China friendship and bring about cultural exchanges that would enable the citizens of the two countries to learn about each other’s cultures.
Ms Lipdaphone said her company was honoured to join in enhancing media cooperation between Laos and China in 2024, adding that it would build mutual understanding between the peoples of the two nations, and perpetuate their age-old relationship.

Times Reporter
(Latest Update November 9, 2023)

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