Peugeot cars on display at the event

Laothani Group hosts PEUGEOT EXPERIENCE DAY in Vientiane

The introduction of an inventive and global top-of-the-range generalist brand from France, PEUGEOT EXPERIENCE DAY, has attracted great interest from members of the public.
The PEUGEOT EXPERIENCE DAY was hosted by the distributor for PEUGEOT in Laos, the Laothani Group, to introduce the lion brand to the people of Laos. The event is taking place at That Luang Lake in Vientiane until May 21, 2023.
Themed “The World is Better with Allure,” the four-day PEUGEOT EXPERIENCE showcases the brand to customers.
PEUGEOT Laos also announced its initial product line-up, consisting of the NEW 2008, NEW 3008, NEW 5008, and the NEW LANDTREK 4X4 and 4X2 pickup truck variants. This robust line-up offers vehicles to suit the varying lifestyles and needs of customers in Laos together with superior design, technology and performance.

Representatives of the Laothani Group and Stellantis Group join Ms Siv-Leng Chhuor for a photo at the opening ceremony.

Speaking at the PEUGEOT EXPERIENCE DAY event, the Ambassador of France to Laos, Ms Siv-Leng Chhuor, said “Peugeot is a French brand that creates reliable, efficient, world-class, beautiful automotive products that make their owners proud. These cars are driven all over the world and their arrival in Laos is a concrete recognition of Laos as a country of car lovers and connectivity. By choosing Peugeot, you enjoy state of the art technologies, French flair, luxury and still at a reasonable price.”
“I wish Laothani and Peugeot every success in their new ventures. And to all of you a very pleasant Peugeot Experience Day.” she added.
 Laothani Tractor Sole’s Managing Director, Mr Ladsasiphon Phimphachanh, said “We are honoured to introduce the PEUGEOT brand to Laos through the PEUGEOT EXPERIENCE DAY. The Laothani Group is excited to introduce Peugeot’s initial product line-up consisting of the NEW 3008, NEW 5008 and NEW LANDTREK pickup truck which will meet the various needs of customers in the country.”
Starting from May 18, 2023, members of the public can buy or reserve these vehicles by visiting the showroom (next to the Phonexay PV Oil gas station) in Phonexay village, Xaysettha district, Vientiane, and the  Laothani Km7 showroom in Sivilay village, Xaythany district.
Adding to the celebrations, PEUGEOT Laos is offering a special campaign until May 31 for its customers in conjunction with the 70th anniversary of Laos-France relations.
Customers are encouraged to drop by the PEUGEOT EXPERIENCE event or visit the Laothani showroom.
The NEW PEUGEOT LANDTREK is a new choice of mid-size pickup designed to handle city roads and tough terrain. It is available in two styles for customers in Laos at introductory prices of US$42,500 (4X4) and US$36,500.
Meanwhile, the NEW PEUGEOT 2008 is a compact SUV designed for modern living with an emphasis on sporty, elegant styling with an introductory price of US$32,000.
Combining distinctive style with practicality and versatility, the NEW PEUGEOT 3008 is a mid-size SUV that’s built for drivers who value comfort and style. The introductory price is US$41,000.
The NEW PEUGEOT 5008 is a spacious and practical seven-seater SUV that offers a premium driving experience and comes with a price tag of US$45,000.
PEUGEOT is an inventive and global top-of-the-range generalist brand. Its values are Allure, Excellence and Emotion. Present in more than 130 countries, PEUGEOT sold more than 1,200,000 vehicles worldwide in 2021. From 2022, the Brand will compete in the World Endurance Championship (WEC) with its 9X8 hybrid Hypercar.

By Advertorial Desk
 (Latest Update May 22, 2023)